People there are close to buying
Someone asking “has anyone tried this?” in a subreddit is usually close to a decision. They want honest answers from people who have used the product, and they trust those answers more than an ad.
Before your customers decide, they check Reddit.
Reddit marketing consultant. Tallinn, Estonia.
I help marketing teams, founders and agencies use Reddit for brand visibility, SEO, paid ads and market research. I've been a Reddit user for years, and I've worked with brands in IT and tech as well as a global beauty brand.
Why Reddit
Reddit is where buyers make up their minds.
People go to Reddit when they want to know what a product is really like. What they read there shapes what they buy, and most brands aren't paying attention to it.
Research you can't get from a survey
On Reddit, people describe their problems in their own words: what bothers them about the tools they use, what they wish existed, why they switched. It's some of the most honest market research available, and anyone can read it.
Visibility in search and AI
Reddit threads often rank well on Google, and AI tools like ChatGPT and Perplexity also draw on Reddit discussions. Taking part in those conversations can help how your category shows up over time. It's a slow, long-term effect, and nobody can control what AI tools say.
Reddit isn't a niche platform anymore.
130M+
daily active users, up 18% in a year
514M+
weekly active users, up 24% in a year
26B+
posts and comments on the platform
61%
of business decision-makers use Reddit
Sources: Reddit Q2 2026 results (July 2026); Comscore (June 2025).
About me
How I got into Reddit marketing
I've been on Reddit for years, long before I worked with it professionally. About five years ago, someone shared a marketing campaign I had led in a subreddit. It turned into a long discussion about the topic, with people adding their own experiences and opinions.
That was the moment I realised how much organic Reddit marketing can do, and why brands need to take part in those conversations themselves.
Since then I've helped several brands in the IT and tech sector, and a global beauty brand, figure out how to show up on Reddit. My background is in marketing strategy and IT, so I'm used to working with buyers who do their research and don't trust ads.
I won't tell you Reddit is the answer until I know it's the right question.
Is this for you?
Who I usually work with
01Marketing leads
Reddit keeps coming up in meetings or competitor reviews, and you want to know if it belongs in your channel mix and what it would take to do it well.
02Founders and growth leads
Your customers are on Reddit and you want to reach them without sounding like an ad. Or you tried once, it went badly, and you'd like to know why before trying again.
03Agencies
A client is asking about Reddit and you need someone who knows the platform well to plan the work with you.
How it works
01We talk
A 30-minute call about your situation and goals. If Reddit isn't the right channel for you right now, I'll tell you.
02I audit or plan
Depending on what you need, that's an audit, a strategy session, team training or ongoing advisory. We agree on the scope and a start date.
03You know what to do next
You get a clear picture of what Reddit can do for your business, where the risks are and which steps to take first.
Services
Four ways to work with me
Opportunity Audit
The best place to start. I map the Reddit conversations in your space and tell you honestly whether there's an opportunity worth going after.
Starting from 99€
Strategy Consultation
For when you already have specific questions. We go through your situation in one focused session and agree on what to do next.
Starting from 199€
Team Training
For teams who will be working on Reddit themselves. We cover how the platform and its communities work, the rules, and how to avoid the usual mistakes.
Starting from 399€
Advisory / Interim Lead
Ongoing support for companies building a presence on Reddit. The scope depends on what you need.
Questions I get asked a lot
Is Reddit relevant for B2B companies?
Yes, more than people expect. Subreddits like r/sales, r/marketing and r/entrepreneur, plus hundreds of smaller industry communities, are full of people comparing tools and asking for recommendations. B2B on Reddit needs a different approach than B2C, and that's a big part of what I help with.
How is Reddit different from other social channels?
Reddit users have very little patience for promotion. Communities push back on it, moderators remove it and ban accounts for it, and the platform's spam filters catch a lot of it too. Posts that do well on LinkedIn or Instagram often get removed on Reddit, so the approach has to be different from the start.
How long does it take to see results from Reddit?
Organic community work usually takes 3 to 6 months before you see real traction. Paid ads can show results within weeks. The audit and strategy are useful right away, whichever route you take.
Do you run Reddit campaigns for clients or just advise?
Mostly I advise. I do audits, strategy, team training and ongoing advisory while your team does the posting. Full-service execution isn't something I offer as standard, but we can talk about it if that's what you need.
What's included in the Opportunity Audit?
A map of the subreddits that matter for your category, a look at sentiment and how much people talk about it, the key threads and most active voices, and a written summary with my recommendation on whether and how to go ahead.
Not sure if Reddit is right for your brand?
That's what the discovery call is for. It takes 30 minutes, there's no commitment, and you'll come away knowing whether Reddit is worth pursuing for you.