Search & AI visibility
Reddit threads rank at the top of Google and feed LLMs like ChatGPT and Perplexity. What's said about your category there shapes how AI answers questions about you — for better or worse.
Reddit marketing strategy
Before your customers decide, they check Reddit.
I help marketing teams, founders and agencies navigate Reddit — for brand visibility, market research, SEO, paid ads and community strategy.
Why it matters now
Reddit is where buyers make up their minds.
Reddit discussions shape what people trust, compare and choose — and they surface in search results and AI-generated answers. Most brands have no strategy for it.
Real purchase intent
People on Reddit are actively researching and comparing before buying — not passively scrolling. Peer advice in a trusted community carries more weight than any ad you run.
Unfiltered market intelligence
Subreddits reveal what your customers fear, love and complain about — straight from the source, with zero survey bias. It's the most honest research tool most brands still ignore.
Services
See all services
The right level of support for where you are.
Opportunity Audit
Start here. Maps your Reddit landscape and tells you what conversations are happening and whether there is a real opportunity to act on.
€99 + VAT
Strategy Consultation
You have specific questions. A focused expert session to work through your situation and leave with a clear next step.
€199 + VAT
Team Training
Give your team a proper foundation before they touch the platform. Reddit culture, rules, and risk management.
From €399 + VAT
Advisory / Interim Lead
Ongoing strategic support for companies actively building a Reddit presence. Scope varies by situation.
About me
Marketing strategist.
Marketing strategist.
Reddit specialist.
I'm a marketing strategist with a background in IT and technology. I've spent years working in categories where buyers are informed, skeptical, and hard to reach through traditional channels.
I believe marketing needs more real conversations. Less broadcasting, more listening. Reddit is where those conversations already happen at scale. My work helps companies understand them and find a meaningful role in them.
I won't tell you Reddit is the answer until I know it's the right question.
Let's talk
Not sure if Reddit is right for your brand?
That's exactly what a discovery call is for. 30 minutes. No commitment. Just clarity on whether and how Reddit could work for you.